Business Policy Coco Cola

In strategic planning organizations make use of different techniques such as establishing the weaknesses, strengths, threats and opportunities as well as the social, economic, political and technological investigation of the environment surrounding the organization. In this perspective, the major objective of strategic planning in any organization is to establish and define a clear course of its future operations. As a result, strategic planning in any organization seeks to address several questions concerned with how, to whom and what to do in order to achieve the future growth path that will accelerate the profitability and expansion of the company. In the development of organizational strategies, environmental analysis is therefore key to the development of the organizational future (John, 2001).In this regard, analysis of strategies must be carried both externally and internally in order to identify threats and opportunities that prevail in and around the organization. Many compa nies have faied to initiate effective strategic planning techniques and the effects of the current recession has therefore downed on them. Such companies include General Motors and AIG to mention a few. In the subsequent section, this work will seek to explore strategic planning in Coca Cola Company. 2. 0 The importance of strategic planning in Coca-Cola Company Strategic planning is important for Coca Cola Company due to the fact that as a global Company, effective strategic planning helps in counteracting the challenges that are common in foreign countries such as competition and government regulations.Another importance of Strategic Planning is that it helps the Coca Cola Company to survive the current changes in the communication technology by highly investing in internet marketing and advertising. For Coca-Cola Company to maintain its wide range of beverages and customers, Strategic Planning is one of the best concepts that its management has seriously invested in. This in retu rn has benefited the company by giving it clear direction and purpose (Roger, 1995) Furthermore, strategic Planning helps Coca-Cola Company in balancing productivity costs and other related initiatives with the revenue generated. In this way unnecessary costs are avoided thus resulting to increased profitability. In context of Coca-Cola Company strategic planning involves the allocation of resources which includes people and capital.Strategic planning is also essential for Coca cola Company since: It helps the company in facing its competitors. Through better understanding of the Weaknesses, Strengths, Threats and Opportunities of its competitors the company has been able to diversify its range of products as well as producing high quality products which have proved hard to emulate by the competitors (John, 2001) According to John, the importance of Strategic planning is quite significant since it helps the Company’s management in addressing the following three questions. The first question is how do Coca-Cola Company excel? The second question involves what does the company do in order to be the market leader in the soft drink?The management is able to address the question â€Å"for whom do we do it? † Basically in strategic planning the three questions can be generalized by reframing them into one major question that is â€Å"How can Coca-cola company avoid the negativities of competition or similarly which additional measures can be put in place in order to beat competition? † (Bradford, Robert, Duncan, Peter, Tarcy and Brian, 2007). The company has six highly recognized strategic planning strategies that have to a great extent contributed to the continued success of the company. The autonomy that is experienced by most of the Coca-Cola distributors have enabled the freely integration of these priorities into their business plans.The six strategies are as follows. The first ones is that the Company will always use Coca-Cola as its brand name and its main activity will be production of carbonated soft drinks. The second strategy is to broaden its brands in order to increase its profit. It is through this initiative that the company has added new products which include bottled water, coffee, tea, juice and juice drinks. The third strategy is the adoption of cost effective and driving efficiencies as a result of economies of scale. The fourth strategy is serving its customers with consistence and creativity in this way it has been able to help the growth of its customers as well as its own expansion.The fifth strategy is making heavy investment in production technology in this way it has been able to meet the demand of its customers. Being a company that highly values good relationship with its bottling partners and its employees the company has emulated the strategy of teamwork as the sixth strategy in order to increase its sales and profits 3. 0 Can an organization survive without strategy planning? Coca-Cola Compa ny and any other international company cannot survive without strategic planning since this is the only way that the company will be able to successfully and actively face the challenges that have resulted to the downfall of big entities such as Morgan Stanley, AIG and even the recent disintegration of General Motor.The company can hardly survive without trategic planning due to heavy competition and modern marketing technologies that have been adopted by many companies in the beverage industry so as to improve on both quality and quantity of the products. As an example let us look at the General Motors as one of the recent victim of failure to adopt strategic planning (Bradford and Duncan, 2000). The fall of General Motors can be traced to the ineffective strategic planning methods that have been adopted by the corporation making it to declare itself bankrupt. Effective strategic planning was the missing concept that would have saved the 235,000 employees as well as the shareholder s and other stake holders who had interest in the corporation. The question of recession and the reduced demand in the world market cannot be ignored as one of the major causes of the downfall of GM.However, the failure to plan and to put in place effective control measures has to a great extent contributed to its poor performance. Effective strategic planning is crucial tool that keeps companies ready to tackle micro and macro economic obstacles such as inflation and recession which GM, AIG and Morgan Stanley banks failed initiate leading to their collapse (Hitt, Tihanyi, Miller and Connelly, 2006). 4. 0 Different processes and modes of planning, and its effect on the strategic planning process There are various processes and techniques of planning that an organization can adopt depending on the prevailing market, social and economic conditions (John, 2001).4. Customers’ relations strategy This mode of planning considers the importance of customers in a firm. A company adopt ing this strategy aims at keeping its customers satisfied as well as maintaining the customers’ loyalty towards its products. The effect of this planning technique towards the strategic planning process is that it helps in achieving and maintaining the high number of customers thus increasing its total sales (http://www. civicus. org) 4. 2 Cash-cow strategy This is a strategy that oversees the use of profits gained from the operations of the companies so as to improve its management as well as to expand the range of its products.The effect of this mode of planning on the strategic planning is that it ensures continuity of the company operations and hence it acts as an appropriate tool to face off the competitors (John, 2001). 4. 3 Star strategy This is a planning technique that involves increased reinvesting of the profits so as to be able to address future challenges that companies faces in foreign and domestic market. The effect of this technique on the strategic planning i s that it helps companies to put in place effective and strong financial strength needed when penetrating global market. 5. 0 Mode of planning followed by the Coca Cola Company and how this process can be improved.In its operations Coca Cola Company has adopted the customers’ relations strategy. The company highly values its customers and as a result it has invested in tailor made drinks that aims at fully satisfying its customers. In its marketing strategies, the company has adopted the target marketing and product variety marketing processes. Target marketing involves selection of part of the whole market and producing tailor made products that satisfies its customers in that particular market. In its endeavors as the market leader in the soft drink industry, Coca cola Company has embarked in producing a wide range of products which makes it possible to stay ahead of its competitors.The process of planning used by Coca Cola Company can be improved by adopting pricing strate gies that will make it easier to penetrate the market where its competitors are offering products at low prices. 6. 0 Task 2 External environment is composed of government or political, economic and social environment. This section looks at the impact of these factors on the task environment of an organization. 6. 1 Government/political environment In its operations an organization should put into consideration government regulations that directly or indirectly affect its activities. The legal requirements of a company which include trade licenses and permits should be timely acquired to avoid any fine or legal implications in an organizations which results to delay and time wastage.Another way through which government regulations affects the task environment of an organization is by regulating the quality of the products and services that are produced by an organization. In this way the company has an obligation to ensure that the legal specifications and the safety of its products are well adhered to in order to safeguard its customers (http://www. planware. org/strategicplan. htm) 6. 2 Economic environment Economic environment that affects the organization task environment includes inflation, recession and the unemployment level. During inflation the costs of production goes up making an organization reduce its productivity thus reducing its sales as well as profits.Recession on the other hand intensively affects the task environment of a company by slowing down production activities thus affecting its sales in both domestic and foreign market. This can be demonstrated by the extent to which recession has negatively affected the operations of big corporations such as General Motors and AIG. Unemployment level reduces the disposable income of individuals thereby reducing their demand of goods and services which results to reduced operations of an organization (Hitt, Tihanyi, Miller and Connelly, 2006). 6. 3 Social Environment The social factors also affect t he task environment of an organization. These factors include level of education, eating habits, religious and cultural beliefs of communities.The education level of the society highly affects the demand of the firms products for instance where majority of people are educated and have high level of income, the demand for basic needs and luxuries goes up. Similarly, cultural beliefs and religious beliefs affect the demand of some products and services more than others especially where some cultures do prohibit the use of certain products. Social factors therefore affect the task environment of an organization by affecting the demand and the supply of goods and services (Patrick, Burkhart and Suzanne, 1993). 7. 0 How can Managers identify and track these external strategic factors Managers can identify the external environment by analyzing the external environment.In this, managers will be able to identify the opportunities, strengths and weaknesses related to these factors and their relevancy in the performance of a firm. In addition managers should freely intermingle with the external environment as well as the general society during the social corporate responsibilities. In this way it will be easy to identify and track the external factors and be able to come up with strategic planning techniques to address these factors (Wang and Jiatao, 2008) 8. 0 Factors in the external environment that would influence strategy planning in Coca-Cola Company and part they play in strategic planning in the CompanyThe factors that would influence strategy planning by Coca-Cola Company can be viewed in two dimensions. The first one is from economic perspective. This involves the increase or decrease in the demand of coca-cola brands as result of inflation or reduced purchasing power. The reduction in consumers’ purchasing power causes a decrease in demand for coca-cola brands resulting to a decrease in sales level. In this case the Coca-Cola management needs to put in place effective strategic planning in its pricing concept such as reducing prices or initiating more promotions. The second dimension is the composition of the society. A society with more young people is a favorable market for Coca-Cola brands such as Coke and Fanta.In this way management of Coca-Cola Company should initiate effective strategies in order to increase the sales level and at the same time satisfy its young market without neglecting its old customers by initiating more energy drinks for young people (http://www. wowessays. com/dbase/ab1/iev224. shtml)9. 0 ReferencesInformation on strategic planning for non-profit or for profit organizations available from http://managementhelp. org/plan_dec/str_plan/str_plan. htm (Retrieved on 5th August 2009)Information on strategic planning process available from http://www. quickmba. com/strategy/strategic-planning (Retrieved on 5th August 2009)

Occupational Health And Safety Management System Construction Essay

Civil technology is a term of planning, planing, edifice, and direction of the installations that are indispensable to civilisation. As a portion of commanding to cut down wastes in it ‘s all forms ( clip, money, effortaˆÂ ¦etc ) , direction is necessary for the technological progresss due to human wellness and wellbeing and the protection of Earth ‘s ecosystems. The planning, design and building of big, one-of-a-kind systems and constructions is a trademark of civil technology. Civil applied scientists usually apply the rules of geotechnical technology, structural technology, environmental technology, transit technology and building technology to residential, commercial, and industrial and public works undertakings of all sizes and degrees of building. Besides they may work in research, design, building supervising, care, or even in gross revenues or direction. Each of these countries involves different responsibilities, different accents, and different utilizations of the applied scientist ‘s cognition and experience. Much of the work of civil applied scientists is carried on out-of-doorss, frequently in rugged and hard terrain or under unsafe conditions. One of the taking company that provide ready mix concrete is Al Quds Readymix ( AQRM ) in Jordan. It was established in 1996 but In 2005 the company changed into Shareholding Company with a fund of 14 million JD.2. Health and Safety Management:The degree of building safety in a state is affected by a batch of facets such as fluctuations in the labour forces, insurance rates, legal effects, switching economic systems, and the phase of technological development. This issue ca n't be solved by theories ; there should be a systematic process to increase the safety degree through building. The effectual processs include planing, pre-planning, preparation, direction confidence and the development of a safety civilization. Health and safety direction is an duty. Figure 2 show that building Fieldss are the most sectors that indicate hurts. Fig.2: Injuries rates for industry, building, and fabrication. ( 2 )2.1 Occupational Safety and Health Administration ( OSHA ) :OSHA is federal bureau created by President Richard M Nixon, on December 29, 1970 under the Occupational Safety and Health Act. OSHA aims to forestall work-related hurts, unwellnesss, and occupational human death by publishing and implementing regulations called criterions, to accomplish a healthy and safe environment at workspace will take to: ( 2 ) Bureau of labour statistic, US section of labour, December 2002 Get familiar with hazards and jeopardies and extinguish them. Prevent and protect workers from unwellness and hurts. Eliminate decease accident at the workspace. Give qui vives and information for the directors to assist bettering wellness and safety civilization at the workspace. Improve director ‘s assurance.2.2 Safety Management Systems ( SMS )Safety direction systems can be defined as the specific application ofA quality managementA to safety. It gives an effectual manner to calculate and place jeopardies and hazards. SMS involves that the company should see each hazard or jeopardy within its sections as a peculiarly individual system instead that several. If safety is non seen wholly, it can interfere with the precedences of developments or lead to holes at the safety system willing to construct. An effectual execution of SMS is to hold a clear rating at jeopardies as whole.2.2.1 Construction Occupational Health and Safety Management System ( COHSMS )Construction occupational wellness and safety direction system constitutes a set of steps refering wellness and safety direction that are implemented and operated continually and wholly, performed in concurrence with other direction systems, such as building direction system. The system includes the fol lowers: Declarations of policies related to wellness and safety ( hereinafter referred to as â€Å" wellness and safety policy † or â€Å" project wellness and safety policy † ) . Probe of hazards and/or jeopardies and finding of countermeasures to be taken based on the consequence of the probe. Adoption of marks for wellness and safety ( hereinafter referred to as â€Å" wellness and safety marks † or â€Å" project wellness and safety marks † . Formulation, execution, rating and betterment of programs for wellness and safety ( herein after referred to as â€Å" wellness and safety programs † or â€Å" project wellness and safety programs † .2.3 Construction Safety Planning:Safety planning plays its of import function in building undertaking direction for cut downing unneeded cost and holds related to unsought accidents. Safety planning ensures that safety will be taken into history along with costs, agendas, quality and other of import occupation ends. Safety planning includes placing all possible jeopardies and risky operations and safety steps. This safety planning can be enhanced into safety hazard direction system by adding more undertakings: placing safety jeopardies, sorting hazards, commanding the hazards and supervising the execution. Among these undertakings, safety jeopardy designation is the most of import, since failure to place safety jeopardies means safety steps are non adequately investigated.2.4 Project Safety ManagementHealth and safety in undertakings is a policy that aims to do the direction of wellness and safety hazards an indispensable portion of the undertaking planning procedure. Pull offing wellness and safety is non merely an duty but is besides frequently expected by our concern and research spouses. All undertakings require hazard appraisal and safe systems of work under the wellness and safety regulations. This policy is designed for big or complex undertakings. It provides a agency of uniting wellness and safety certification for the different facets of the undertaking into a clear direction program. There are assorted grounds for sing safety direction as an of import facet in undertakings. The major 1s are: Human Factor: Accidents result in loss of life or in disablement of a human being. It consequences in agony of the dependents on the injured or dead individual. Hence every organisation must recognize the value of safety direction. Law and Regulations: The organisation has to be concerned about the punishments and effects imposed by regulations and ordinances, related to safety. Organizational Image and Reputation: Accidents in the undertakings cut down the assurance degree of clients and stain the organisation ‘s image. Economic Factors: Organization needs to see the disbursals associated due to miss of safety direction. These disbursals can be categorized in Direct and Indirect disbursals. Direct Expenses: ( These are the existent costs incurred in happening of a hazard ) . Expenses incurred in interventions of the injured. Compensations to be provided to the dependents of dead or injured. Increased insurance premiums. Replacement costs. Legal disbursals. Indirect disbursals: Decelerate down in work. Decrease in morale of fellow workers Time lost by other workers. Administrative disbursals. Loss of client assurance. Overtime needed to cover the lost clip. fig.3: Cause of Accidents in the Construction Industry ( 2001 ) . ( 3 ) ( 3 ) www.jniosh.go.jp3. Entire Quality Management ( TQM ) :3.1 Quality Control and Quality Assurance ( QC/QA ) :Quality control ( QC ) is a systematic technique that ensures a merchandise or a service is run intoing the specified quality standards and demands of clients or client. Quality Assurance ( QA ) is a term used for the set of processs that performed to guarantee the merchandise or service is run intoing its demands under the action of production before it ‘s completed. The chief difference between QC and QA is demonstrated below: Systematic activities that are indispensable that provides assurance that demands are right recognized and merchandises or services conform to specified demands. The technique by which merchandise or service quality is compared with criterions ; and commanding the nonconformity issues. QA sets up and evaluates house ‘s procedures QA verifiy if the merchandise or service meets specifications and criterions. QA is the duty of all who works in quality. QC is the duty of the 1 is concerned. QA avoids defect before production. QA Detects, analyze and holes defects3.1.1 Quality Control through Al Quds Ready-mix:Ready assorted concrete production is playing an of import function at building concern environment presents. Al Quds provides a high quality of concrete used in building plants. Production concrete has many different degrees phases and it is necessary to accomplish the needed quality in these operations. Al Quds is be givening to develop the feature of concern processs through the whole company. Al-Quds has a to the full equipped research lab with testing tools for sum and concrete. These tools are calibrated by â€Å" Arab Center for Engineering Surveies † and â€Å" The Royal Scientific Society † . A squad of applied scientists and technicians are qualified to manage proving for bettering the quality of concrete merchandises. As a measure of quality betterment, Al Quds has signed an understanding with â€Å" Arab Center for Engineering Surveies † late to conform the quality of concrete alloy produced and aggregative. Due to this understanding, scheduled random samples are tested and calibrated on a regular basis.3.2 TQM Definition:Entire Quality Management is a technique attack that first established in the 1950 ‘s and has become more popular since the early 1980 ‘s. Entire Quality is a account of the civilization, attitude and organisation of a house that tends to supply clients with merchandises and services with a satisfied quality. TQM is a method by which directors and employees can affect in the uninterrupted betterment of the production. It is a mixture of quality and direction tools intended at increasing net incomes and cut downing losingss as possible.3.2.1 TQM Implementation at Construction Firms:In developing a entire quality civilization in building, one of import measure is to develop a building squad of a chief contractor and subcontractors who would perpetrate to the quality procedure and develop a true quality attitude. Therefore, the chief contractor should merely choose subcontractors who have demonstrated choice attitude and work public presentation on old occupations. Te following basic stairss to implementing TQM in building undertakings: Obtain the committedness of the client to quality ; Generate consciousness, educate, and alter the attitudes of staff ; Develop a procedure attack toward TQM ; Prepare undertaking quality programs for all degrees of work ; Institute uninterrupted betterment ; promote staff engagement and part utilizing quality control circles and motive plans ; and Review quality programs and step public presentation.3.2.2 Resistance to Total Quality Management in ConstructionThe factors which may do opposition in the execution of TQM in building are: Product Diversity: All edifices constructed are alone. Quality is seen as consisting of those merchandise characteristics which meet the individualized demands of the clients and thereby supply merchandise satisfaction, supplemented with a provision of freedom from lacks. Organizational Stability: The building industry has a high figure of organisational prostrations, particularly during a downswing in the economic system. Therefore, commitment toward TQM schemes and policies that may take several old ages to supply †pay offs † may be perceived as futile or a misdirection of resources. As compared to the caput office, the edifice site is ephemeral. Teams specially formed for a undertaking may discontinue to be after contractual duties end.3.3 ISO9001-2000 for Construction Firms:ISO 9001-2000 is a quality direction system standard.A Any building organisation needs a strong direction system to accomplish its benefits as a trade grade 1t the market topographic point. Therefore ISO 9001-2000 is the appropriate tool to increase client satisfaction and productiveness. ISO 9001-2000 offers resource be aftering to effectual monitoring and undertakings control. ISO tends to cut down client ailments by increasing efficiency of quality direction system.4. Fiscal Management:Fiscal direction is a planning systemA for the futureA of a concern activityA to do certain aA constructive hard currency flow. It includes the direction and care of fiscal assets. Fiscal direction contains the procedure of sorting and pull offing hazards. Fiscal direction concerns rating instead than the techniques of fiscal quantification. A fiscal director should take into consideration the informations to command the public presentation of the firm.A Managerial financeA is an interdisciplinary attack that is including both managerial accounting and corporate finance. Financial managementA is the scientific discipline of money direction as experts says. However, A fiscal direction has the precedence human being because every unit needs to look after its fundss.4.1 Types of Construction ContractsWhileA building contractsA serves as a agency of pricing building, they besides construction the allotment of hazard to the assorted parties involved. The proprietor has the exclusive power to make up one's mind what type of contract should be used for a specific installation to be constructed and to put forth the footings in a contractual understanding. It is of import to understand the hazards of the contractors associated with differentA types of building contracts. Lump-Sum Contract: In this type the contractor is responsible of all the hazards, and he is expected to bespeak higher net incomes to avoid sudden failures. Other committednesss are made through this contract such as describing systems or a quality control plan. Any term of cost that is non mentioned the net incomes of the contractor will be reduced by that sum. Unit Price Contract: In this type, the hazard of misguided estimation of unsure measures for some undertakings has been removed from the contractor. Contractors might offer an â€Å" imbalanced command † if they discovered big difference between its estimations and the proprietor ‘s estimations of these measures. Cost plus Fixed Percentage Contract: Some proprietors are forced to see all hazards of cost as overproductions. Particularly in the building that involves engineering. The contractors are acquiring the existent cost plus a fixed per centum. Cost plus Fixed Free Contract: This type is merely every bit same as the one above except that in fixed free ; contractors are acquiring the occupation cost with fixed fee regardless the clip of the occupation. Cost plus Variable Percentage Contract: For this type, the contractor will perpetrate a punishment if the existent cost exceeds the theoretical occupation cost to a punishment if the existent cost exceeds the estimated occupation cost, and on the other sides, contractor is rewarded for cut downing the existent cost. Guaranteed Maximal Cost Contract: Sometimes the proprietor might make up one's mind to inquire the contractor to be responsible of all the hazards ( existent undertaking cost and undertaking clip. Any work alteration orders from the proprietor must be highly minor if at all, since public presentation specifications are provided to the proprietor at the beginning of building. The proprietor and the contractor agree to a undertaking cost guaranteed by the contractor as upper limit. There may be or may non be extra commissariats to portion any nest eggs if any in the contract.4.2 Key Performance Indicator ( KPI )In any house there should be a step of its success and public presentation, hence KPI is a step of how a house is come oning to carry through its mark. KPI is dependent on the house ‘s type and activity and its normally monitored usingA concern intelligenceA techniques. Nowadays KPI ‘s are monitored by a process called â€Å" Business Activity Monitoring ( BAM ) †4.2.1 Construction KPI ‘ sPull offing house ‘s growing and its economic challenges demands pull offing catching and subcontracting houses to develop a controlled concern scheme. As a portion of this scheme ; the KPI ‘s that should be monitored in building houses are: Liquid: A It refers to how much hard currency the houses is deriving or devouring. Labor Productivity: Productivity issues have a immense consequence on net income borders due to interrupt in labour budgets. Separating occupations within a undertaking is a must to place the difference between existent and theoretical labour outgos. Cash Flow: It refers to single undertakings and how much are impacting in hard currency. Committed Cost: Construction houses may confront fiscal exposure due to un-committed providers and subcontractor. In this instance the house should raise the committed costs proportion. Agenda Discrepancy: This index refers to the discrepancy timing in a undertaking. Project timeline should be monitored on a regular basis for minimal discrepancy. Un-approved alteration orders: Firms should extinguish fiscal exposure to place its un-approved alteration order. Customer Satisfaction: Firms should supervise its ability to run into the desired specification by analysing costumer feedback.

A nuture theory of human behavior

A nuture theory of human behavior The nature versus nurture debate is one of the most convoluted in the field of psychology. In the 17th century, a French philosopher, Renà © Descartes posited that â€Å"we all, as individual human beings, have certain innate ideas that enduringly underpin our approach to the world† (Crawford, 1989 p 64). The use of the terms â€Å"nature† and â€Å"nurture† henceforth has referred to the roles of heredity and environment respectively in human development. Some scientists believe that human beings behave as they do in response to genetic predisposition. This is known as the nature theory of human behavior and is the view espoused by naturalists (Scott, 1995). Other scientists think otherwise; that people think and behave in certain ways because they are taught to do so. This is known as nurture theory of human behavior and is the view of empiricists. Presented in the paper are the theories of nature vs. nurture, elucidation of perception, intelligence and perso nality within the debate. In addition, the paper discusses eevidences in favor of nurture and the influence of environment on behavior and morality. In exploring the nature versus the nurture debate, the writer presumes that nature endows human beings with inborn abilities and traits while nurture takes these genetic tendencies and molds them as humans learn and mature. Theories of Nature vs. Nurture According to naturalists, personality is natural. This group believes that personality is a result of evolutionary process. Human beings, it believes, inherit behaviors due to a complex interaction of genes. As such, genes control their behaviors. They believe that form and characteristics measured with personality tests remain stable throughout human life. They further believe that human beings may sharpen their types or personality but can never change them altogether. Darwin’s Theory of Evolution led naturalists such as George Williams, William Hamilton, and many others to the idea of personality evolution. They proposed that physical organs and personality is a result of natural selection (Herschkowitz, 2002). Human beings do as their genes dictate. In support, Steven Pinker (2004) includes conservativeness, religiousness and liberalism as gene related traits. William Paley, in agreement, believes cognitive capabilities, temperaments, and cheating behaviors are inheritable. There are however various assumptions about nature. Evolutionary psychologists believe that behaviour is a result of natural selection in the environment of evolutionary adaptation (EEA). Interpersonal attraction therefore can be explained as a consequence of sexual selection – men and women select partners who enhance their reproductive success (Crawford, 1989). Arguments for the supremacy of nurture posit that personality is nurtured. This group argues that one does not get personality from inheritance. They argue that the mind is a blank slate at birth. The definition of nu rture has extended to influence of development that emanates from prenatal, parental, peer influence and extending to the role of media, marketing and socio-economic status (Scott, 1995). They dispute that types and characteristics measured with personality tests change incessantly throughout one’s life. Harvard psychologist B. F. Skinner’s, experiments, produced birds that could dance and play tennis. Today, known as the father of behavioral science, Skinner ultimately went on to prove that human behavior could be conditioned in much the same way as animals. If environment did not play a part in determining an individual’s traits and behaviors, then identical twins should be the same in all respects, even if reared apart. However, a number of studies show that they are never exactly alike, even though they are remarkably similar in most respects (Michaels, 2001).

The Provisions for the Enforcement of Human Rights within the United Essay

The Provisions for the Enforcement of Human Rights within the United Nations Conventions Indicate that there are Some Rights - Essay Example 1 This approach ensures that all human beings are treated well and equally. Human rights go hand in hand with fairness and equality. They distinguish individual liberty to make a selection concerning individual life.  Human rights are also concerned with freedom and aggravation or favouritism.   The current human international law was developed after the Second World War, and that is when the 1948 Universal Declaration of Human Rights was developed.  Several treaties have been developed, and specific human rights have emerged in the Universal Declaration. 2 During the year 1966, the International Agreement on Social, Economic, and Social Ethnic Rights, and International Agreement on Civic and Opinionated Rights was developed forming the International Bill of Human Rights. Other treaties were also developed in the universal level which included; 3 International symposiums on abolition of all types of ethnic discrimination.   Conference on the removal of discrimination of women ,  Resolution touching torment and other unkind cruel conduct,  Conference on the rights of the teenager,  Principal on the rights of disabled people, and Global Conference for the defence of all People from imposed Departure.   1 The Universal Declaration of Human Rights was adopted by the United General Assembly for Human Rights 3. The structure of this declaration was developed by Cassin, and it was derived from the original draft developed by John Humphrey.   In this structure, article 1 and 2 form the foundation of this structure, and it contains the principal of dignity, equality, brotherhood and liberty of individuals 4. The important part of the constitution consists of a column illustration article 3 to 11 that advocates for individual rights, and defence from slavery. In the next column, article 12 to that illustrate rights of people in affairs of state and civic society. The following column consists of article 18 to 24 that illustrates spiritual and political f reedom such as freedom of worship. The last column, illustrate article 22-27 that displays social, cultural and economical rights. The last part of this structure summarizes all parts of the declaration.    These structure talks of peoples’ duties to the community and the ways used to implement the rights as per requirement of United Nations 5. The Universal Declaration of Human Rights has been adapted by United Nations and has been essential among nations. Though, the declaration has turned out to be part of habitual international laws, this law is the foundation of practice in Intercontinental court of impartiality. This declaration has also had an incredible inspiration in the charter of other countries 6. In addition to this, the declaration has acted as the foundation of two main United Nations human rights agreements.    2   Koch argues that Civil and political right consists of social satisfying elements. These elements are considered non justifiable under the co nnection on economic, cultural and social rights. This approach has been put together and described in the legal review, though, a significant explanation has not been given to justify the level at which legal factors can be attributed to social factors under the agreement of civil and political rights 7.   The two fundamental ways of operational on human rights are the reactive method and the proactive method. The reactive method looks at conflicts, and looks at how conflicts occurred. The proactive method is mainly

Analysis of Three Selected Poems by Robert Frost Research Paper

Analysis of Three Selected Poems by Robert Frost - Research Paper Example After his death, life became tough for the family and they moved to live with their grandfather who used to live in Lawrence, Massachusetts. His mother then supported her children by working as a teacher in a school. In the year 1892, Frost completed his graduation from the Lawrence High School where he developed a liking for poetry. His poems were published in his school magazine. His first official work was ‘My Butterfly: An Elegy’ which appeared in the New York Independent in the year 1894. This was the beginning of his career as a poet. In the following year, Robert Frost got married to Elinor Miriam White. Frost took up different professions which included farming as well as teaching. He was unsuccessful in these and he finally sold the farm for a journey to England. In 1912, he settled in Beaconsfield, a small town outside London. This is where he found the fascination for rural life and nature, which became the chief ingredients for his poetry. After a year of his arrival in England, he started walking towards the path of success as his poems became successful. He published his first book of poetry ‘A boy’s will.’ The book was welcomed by the public and notable poets of the time. He has written many famous poems which include the Oven Bird, The Road Not Taken and The Gift Outright. An analysis of these poems assists in understanding the theme of the poems (Francis 2004; Thompson 1959). The Oven Bird In this poem, Frost uses the sobriquet of the Oven Bird that sings beautifully in the jungle, sending the message of the changing seasons. But a point comes when the bird stops singing. The poem follows two important themes. It presents the theme of modernism and the destruction of nature owing to this. He also uses the different seasons to explain the life of a man and the aspect of ageing. With the assistance of the poem, Frost tries to convey the message that modernism had sucked out all the simple joys of life. Everything is losing its natural gleam and machines are taking over, making life fast and self-centered. For the poet, the lofty purpose of life is lost. For him, the height of life’s purpose existed in the classical era. Like many poets of his time, Frost believed that life’s joys were lost as man moved away from nature. Frost was a true admirer of nature and he believed that nature was not being preserved. The second idea that is presented in the poem is that of ageing and death. The seasonal changes depict the changes in the life of the people. The season of spring is indicative of the youth of an individual which serves as the peak in every human beings life. But despite of all these changes, ageing and death are unavoidable. The word â€Å"diminished† in the last line of the poem clearly reveals the fact of mortality and explains that everything has to end and death is the ultimate end. Robert Frost, thus, shows the different phases of life with the assistance of the seasons. A student of Robert Frost Sydney Cox used to refer to Frost by calling him â€Å"The Oven Bird.† It was implied by him that the poem was indicative of the life of Robert Frost himself. Cox believed that Frost had reflected his personality in the poem and at the same time he had discussed the issue of the damage that was being brought to nature. He indicated that Frost was actually

For Cullen and Gilbert 'rehabilitation should be the major goal of any Essay

For Cullen and Gilbert 'rehabilitation should be the major goal of any correctional system'. Critically discuss this proposition - Essay Example In addition, the strengths and weaknesses are also imparted to be able to portray the potential gain of the whole system and even the limitations. The main view of Cullen and Gilbert can be considered as positive theories to answer the problems of criminology. Rehabilitation is the main objective that can be projected in relation to the effect of application in the behaviour of the detainees. The positive view of the theory can be considered as a priority in contrary to that of the old theories of justice that involve deterrence and retribution. Through the course of modern justice system, it can be considered that the role of rehabilitation on the reform of the offenders had taken the main road and had produced influence. The said influence had developed on the turn of the 1900s wherein the development and changing of the characteristics and the attitudes of the criminals and offenders had been projected as the main solution for the decrease of the number of crimes (Cullen and Gendreau, 2000). Through the 70’s toward the end of the century, the effectiveness and the feasibility of the rehabilitation approach in the correctional systems had been criticized and questioned. Basically as the rehabilitation theory affirms that the crimes had been committed by the offenders on the basis of the problems in behaviour and inadequate decision making, critics believe that the process cannot help the society lessen criminals but there are dangers that rehabilitation cannot fully discipline the offenders. This can then pose danger to the welfare of the people (Wilson, 2005). In the presentation of the view of Cullen and Gilbert on the proper approach for correctional system, it is important to be able to present the different pros and cons. For that matter the criticisms of the rehabilitation theory is needed to be studied and scrutinized. The main scenario in the study undertaken by Cullen and Gilbert relates to the world in the

English - School Lunches Research Paper Example | Topics and Well Written Essays - 1000 words

English - School Lunches - Research Paper Example As the school bell rings for lunch, children rush to the canteen to fill their hungry stomachs. Most schools have a menu from which children can select for their lunch. The lunch time for the kids is a time not only to energize themselves but also to sit with their friends and have a good time. However though, there are certain concerns which are going unnoticed by the school authorities. Concerns A lot of teachers have noticed a tired set of students attending the classes which are conducted after lunch. The reason for tiresome students has been the food they consume. Most schools though are not able to provide healthy food to the students. This has been a problem for most of the schools. In most schools, the menu for lunch reads a list of junk foods which is wrong. Looking at the menu, children have no other option but to consume them. The school authorities should take responsibilities and stop selling junk foods. One of the main reasons why junk food should be stopped is it affec ts the health of the children a lot. It is the major reason for child obesity. To be unfit and obese at a young age is a concern. Survey has shown that 32% of the youngsters are obese. One can accept the fact that such food is sold outside to earn money but it is unacceptable when such food is sold in schools. Due of the lack of fresh foods and healthy foods, students buy cheap junk foods. Pizzas, pastas, chips, cookies and burgers form the main menu in school lunches. Consumption of these means a lot of sugar is consumed by the children. School lunches have a high level of sugar content in them. Healthier food would mean that the obesity rate is reduced. Another reason why cafeterias should not serve junk food is that it keeps the energy levels of the children low. High energized food shall help the children to maintain good focus and participate in sports as well. Lunch is the most important since it falls in the middle of the day. Consuming junk food will extracts all the energy and reduces the physical activity. One cannot perform to their potential if they do not have enough energy. In one of the schools, children complained of less stamina while practicing soccer. When the coach investigated in their diet, he found out that most of them had a packet of chips and soda before practice. He advised them not to consume fried and fatty foods before exercising since it consumes most of the energy from the body. Studies have shown that the most commonly food consumed by children is cookies, candy, cakes and ice cream. This is also the reason for children losing energy during their noon classes. He stressed on the importance of consuming healthy and natural food which give energy to our bodies. Despite schools imparting knowledge to the children on how to remain healthy, sometimes they miss out on providing healthy food to them. The authorities should notice this and make sure that children are provided good food. Quality Most of the science classes teach the chi ldren that good food is the secret of a healthy life. However though, the same is not followed in schools. Authorities take a lot of effort to make sure that children get tasty food, but they miss out on the quality. In an era where health has been given primary importance, schools have neglected that. Parents have complained that their children are suffering from illness frequently and their immune systems have gone down. An inspection conducted by the officials brought a

10 different companies selected to watch with relation to their stock Coursework

10 different companies selected to watch with relation to their stock prices - Coursework Example Each of these stocks are a part of the banking sector. Seven of the stocks are companies based in America. Two are based in the UK, and one is based in Canada. The objective of this project is to pick stocks which will rise in value during the length of this project, which spanned from April 16 to May 14. Additionally, an analyses of the banking sector in the UK and the United States is explained, because the environmental and exogenous issues which surrounding the banking sector will impact if the stocks will rise or fall during the time period. What was found was that the banking stocks lost much of their value during the time period, with two exceptions, both of which were smaller banks. Introduction Stock prices are inevitably affected by different events in the world. In this case, we are entering a period of instability in Europe, as well as recovering from a global recession which was largely caused by the meltdown of the large banks in the UK and especially the United States. Because of this recession, the UK has been forced to implement austerity measures which, among other things, cuts financial resources to its largest banks. Because these financial resources were important to these banks, in that it helped the banks recover from the recession and lend money, it stands to reason that the largest banks might be affected. Moreover, in the United States, the banks are going through a transition period with greater regulation. That said, a recent scandal involving JP Morgan Chase, which lost $2 billion in trading losses, show that the Wall Street banks might still be engaging in risky behaviour. Because of these factors, the stocks in our portfolio lost money, so the objective was not met, in that the objective was to pick stocks which would rise in value. This paper will explain how much the $10,000,000 fund was worth, week by week, and how much it was finally worth, along with explanations as to why the stocks performed the way that they did. Also incl uded is a comparison of our stocks with stocks from the Dow Jones average and the automotive sector. The automotive sector’s performance was similar to the banking performance, which denotes that stocks, in general, are having a rough go. Stock Fund Creation Overview of Sector Because the banks which have been selected are banks based both in the UK (HSBC and Barclays) and the United States (every other bank on the list except the Bank of Canada), the main thrust of this analysis will involve the banking sectors in these two countries. United Kingdom As noted above, HSBC and Barclays is based in the UK. The UK’s banking sector is having a difficult time right now because of the austerity measures that the UK has implemented, which has caused Moody’s to downgrade the rating of 12 UK financial institutions (US Banks Downgraded as Confidence Slumps). To understand why this downgrade might

Categorize Costs as Fixed, Variable and Semi-Variable for a Given Assignment

Categorize Costs as Fixed, Variable and Semi-Variable for a Given Scenario - Assignment Example Contribution per product/customer will calculate how much contribution a certain product would earn for every unit of sales generated, which is expressed as a percentage or decimal. If the C/S ratio is 0.4, for every  £1 of sales revenue, 40 pence will be a contribution. Cost-Volume-Profit analysis looks at changes in profits as variable costs, fixed costs, sales price and quantity change. It is also called â€Å"what if?† analysis and it particularly looks at sales less variable costs. It is also called a contribution. With the contribution, management can easily understand the level of sales that they are likely to start making profits or cover all costs. For one to have a successful business there must be a clear understanding of the financial impact that basic financial decisions may pose (Dohr, Howell 1946, p15). One is ought to know his or her most profitable services or products, what will happen if sales volumes will suddenly drop, the impact of lowering sales prices or taking a loan, etc. To answer these questions, Cost/Volume/Profit (CVP) analysis becomes the answer (Atkinson 1997, p51). Cost/Volume/Profit analysis examines the relationships between variable costs and fixed costs, profits and sales volumes. The contribution margin analysis will help an entrepreneur in comparing the profitability of different products, services or even a line that he or she is offering. Breakeven analysis will help a businessperson to tell the sales volumes that he or she will need to breakeven under different cost scenarios and prices (Upchurch, 2002, 72). Operative leverage, on the other hand, will examine the degree at which the business is using fixed costs, this will in turn magnify the returns when there is an upturn in sales and will also magnify losses as sales will be  dropping.

Tourism development Essay Example | Topics and Well Written Essays - 1000 words

Tourism development - Essay Example In fact, there are many unique and new developments in tourism. This paper will examine three types of tourism developments that have changed in recent years. The first item we will examine is the rise of ‘green’ or eco-tourism. Next, we will examine World Heritage Site tourism, which is a branch of more traditional style historic destination travel. Finally, we will look at ‘pro-poor’ tourism, or travel set up to benefit local impoverished economies. In addition to examining these three types of tourism, we will see the advantages of each and the overall benefits of each as compared to more traditional tourism. The first area of change in regards development approaches to tourism is with green or eco-tourism. Uddhammar (2006, p. 659) defines eco-tourism as tourism that: (1) contributes actively to the conservation of natural and cultural heritage; (2) includes the local communities in it’s planning, development, operation, and well-being; (3) interprets the natural heritage of the destination to visitors; and (4) lends itself best to independent travelers or small size organized groups. (Uddhammar,2006, p.659). Eco-tourism would encompass more than random nature tourism. Mergg (2007, p. 3) gives key elements that would distinguish eco-tourism, such as minimizing the impact of various infrastructures. This includes limiting hotels and other buildings by using local materials that are safe, recyclable, and sensitive in design to the ecosystem. Also, Mergg emphasizes how education is a substantial part of the eco experience. Before the trip, the tourists should have read educational materials on the area and be trained on how to minimize their impact to the environment. A code of conduct should be in place along with well trained guides to make sure the vacation goes as intended. Finally, before the trip occurs, partial revenue streams involved such as plane fare would help benefit the area. Mergg goes on to

Discrimination in sport Essay Example for Free

Discrimination in sport Essay The Project to Eliminate Homophobia in Sport is a collaborative effort involving seven leading national organizations and is designed to create an educated public that respects all athletes and sports-affiliated personnel regardless of sexual orientation and gender identity/expressions. The Project has four main goals: EDUCATION Educate athletes, their parents, guardians, coaches, administrators and the public, plus other key influencers about the origins and effects of homophobia in sport and the relationship of homophobia to sexism and gender oppression. RESOURCE DEVELOPMENT AND DISTRIBUTION Cultivate and develop diversified resources to ensure the effectiveness, durability and strength of the Project to Eliminate Homophobia in Sport. ADVOCACY Advocate for fair policy guidelines on teams, at events and within the workplace for lesbian/gay/bisexual/transgender (LGBT) sport professionals, athletes and fans in sport. RECOGNITION To publicly recognize the athletic achievements and professional successes of openly LGBT sports participants, thereby providing healthy role models. Active Sports Partnerships achieve Racial Equality Standard Three Active Sports Partnerships (ASPs) have become the first ASPs to achieve the Preliminary Level of the Sporting Equals Achieving Racial Equality: A Standard for Sport. The three Active Sports Partnerships Bucks and Milton Keynes, Humber and West Yorkshire were assessed by a separate panel chaired by Chris Hudson of Sheffield Hallam University reporting to the Sporting Equals Assessment Panel. The ASPs joined five governing bodies Amateur Athletics Association, Amateur Swimming Association, British Canoe Union, Rugby Football Union for Women and UK Athletics who were also awarded Preliminary Level by a panel consisting of representatives from Sport England and Sporting Equals, as well as representatives from other national governing bodies of sport. The sports and sports organisations already awarded the Preliminary Level are basketball, cricket, hockey, gymnastics, Institute of Sport and Recreation Management, lawn tennis, rugby league, rugby union and sportscoach UK and Sportsmatch. Chris Hudson, a Lecturer at Sheffield Hallam University and the Chair of the Active Sports Assessment Panel, said: We hope that this recognition of the commitment and success of the first three Partnerships will be a catalyst to encourage others to achieve the Standard. Trevor Brooking, the Chair of Sport England said: I would like to congratulate these Active Sports Partnerships on signing up to the Standard and would like to see all the Partnerships follow their lead. Sport England expects all sports to put policies, procedures and plans in place to tackle racism and promote racial equality. What Is Discrimination? Discrimination has various forms and it happens very day. Discrimination involves making choices about how we treat other people. Those choices can be made using real and relevant information or they can be based on prejudice, stereotypes and bias. Some is unlawful (for example, sexual harassment and racial discrimination)and some is not (for example, a coach who shows favouritism towards their child over other players). All discrimination is undesirable if it leads to unfair treatment of players, members and other participants in recreation and sport. What is Fair Discrimination? A good example in sport relates to team selection. If you are a coach/selector, and you have more players than you can fit in your team, you must discriminate between the available players. You must choose who will be in the starting team and what positions they will play, to arrive at the best possible team. In junior and sub junior sport you have the additional responsibility to ensure fair participation. Those choices should be based upon relevant criteria such as ability, attitude, effort, and attendance at practice. These are all fair and legitimate criteria to apply to team selection. What is Unlawful Discrimination? In sport, this is not easy to define. The Equal Opportunity Act makes discrimination on the grounds of race, sex, age, disability, pregnancy, sexuality and marital status unlawful. The laws also say that two behaviours, sexual harassment and victimisation are also unlawful. However, things like age, gender and disability can have very significant effects on sporting ability. These differences are most evident at the elite sport level. For example compare the power of the best male tennis players with the power of the best female tennis players. To take into account these differences, and to make sure there is fair competition, the law allows for teams to be organised into groups such as age groups, or single sex groups.

Determining Operating Systems Essay Example for Free

Determining Operating Systems Essay This paper will describe how Barnes Noble (BN) uses an operating system and software applications to help the company reach its objectives (see appendix A). This paper will also describe the functions of computer hardware components used in the organization and how they aid BN in achieving its goals. Barnes Noble’s objective is to be the â€Å"World’s Largest Bookstore,† and it is. BN’s operating systems and software applications have also helped Barnes Noble â€Å"offer the largest in-stock selection of in-print book titles with access to approximately one million titles for immediate delivery† (Barnes Noble, Inc. , 2012). In addition, Barnes Noble has the world’s largest eBookstore which has partnered with Microsoft to offer a wide selection of college textbooks. Almost every organization or business benefits from a reliable database. â€Å"Databases are a comprehensive collection of related data organized for convenient access generally in a computer† (Dictionary.com, 2014). Until 2004, Barnes Noble used an Oracle operating system. The Oracle System database was able to hold all of the inventory statistics BN needed, but the information was difficult to input and extract. In order to access sales data and inventory, the stores had to suspend all business operations and shut down once a week for four hours. Information Technology professionals or programmers were required to produce reports, which created additional and unnecessary personnel costs. Barnes Noble needed a new database system to store and keep track of essential data; and, a new database management system to make the data useful. In 2005, Barnes Noble participated in a joint project with Microsoft to create a new data warehouse. They used the Microsoft Windows Server 2003 Enterprise Edition operating system to run the  Microsoft SQL Server 2000. Barnes Noble’s databases include customer information, such as book genre likes/dislikes, purchase history, and personal information, such as methods of payment and contact information. Another function of BN’s database is to maintain inventory statistics, a record of best-selling books, prices, and order information. A third aspect of BN’s database is to record employee and payroll data like, salary per hour, hours worked, sick days/vacation, and overtime. Databases are imperative for the success of Barnes Noble, but the raw data in the databases is not very useful on its own. Therefore, BN uses a database management system (DBMS). â€Å"A DBMS is a program used to create, process, and administer a database† (Kroenke, 2013, p. 113). Barnes Noble needed a DBMS that could easily create reports, so executives had fast access to sales st atistics, inventory, and membership information. They could then use this readily available information to target customer demographics or promote seasonal sales events. Due to its participation with Microsoft, Barnes Noble uses a DBMS called, â€Å"Microsoft SQL Server 2005 Integration Services† (Microsoft, 2005). â€Å"Structured Query Language (SQL) is an international standard language for processing a database† (Kroenke, 2013, p. 114) that all of the most common DBMS’s use. Microsoft’s SQL Server enables BN to manage critical information and run applications that may be too complex for other programs. SQL Server also provides tools, features, and functionality to construct classic and innovative extraction, transformation, and loading (ETL) applications that are used to relay millions of rows of data. This DBMS includes database administration that can be used to set up a security system involving user accounts, passwords, permissions, and limits for processing the database. Online Analytical Processing Cubes (OLAP) is one of the database applications that Barnes Noble can use. The program is simple enough for most people to learn, and it is a relatively easy means of creating reports and viewing data based on varying criteria without having to hire programmers for help. Another database application is ‘Litespeed’ by Quest Software. Barnes Noble uses Litespeed for the backup and recovery of data, which is something every database needs. Although Microsoft’s SQL Server is costly and can have limited compatibility, almost anyone in the company can learn how to use it. There are also security enhancements, embedded reporting and data analysis tools that allow BN to gain greater  insight from its business information and achieve faster results for a competitive advantage. In conjunction with its need of databases, Barnes Noble extensively uses hardware components for data input, output, and storage. Input hardware is any device used to supply information into a computer such as a keyboard, mouse, barcode scanner, or display. â€Å"Barnes Noble, Inc. is a bookselling company. The company is a content, commerce and technology company that provides customers access to books, magazines, newspapers and other content across its multi-channel distribution platform† (Barnes Noble, Inc., 2012). Barnes Noble operates more than 1,350 bookstores across the entire United States, and close to 700 bookstores on college campuses. Input devices at each location allow employees to enter customer information into an individual terminal that is then sent to a central server for storage. â€Å"Hardware for the project was a 64-bit HP Integrity Superdome Server equipped with 20 1.6-gigahertz Intel Itanium 2 processors and 84 gigabytes of RAM† (Microsoft, 2005). â€Å"Output hardware is an electronic or electromechanical equipment connected to a computer and used to transfer data out of the computer in the form of text, images, sounds, or other media† (Dictionary.com, 2014). One example of output hardware used at Barnes Noble is a printer for producing r eports. Executives at the company often need â€Å"Current sales data as well as historical information, which could be used to understand trends, such as in seasonal or regional sales. That kind of information could be used to shape promotions and marketing campaigns† (Microsoft, 2005). Another important output device from Barnes Noble is an eReader, named ‘Nook,’ that allows customers to purchase and download publications from BN’s library via WiFi. BN’s eCommerce division offers The Nook in several models and with varying features, but was primarily designed to give customers an alternative to traditional forms of written media. Customers can choose from millions of digital books, periodicals, movies, and music. The Nook is also environmentally friendly because it saves space and reduces paper waste. In addition, Barnes Noble’s eReader offers a backlit display that claims to have â€Å"resolved the number-one problem couples have in bed – having their sleep interrupted, or being prevented from falling asleep, when their partner reads with the light on† (Barnes Noble, Inc., 2012). In conclusion, this paper described how Barnes Noble uses the Microsoft  Windows Server 2003 Enterprise Edition operating system to run the Microsoft SQL Server 2000. The HP Integrity Superdome Server is a more effective and efficient mode of storage, and information from databases is easier to access. Now, â€Å"Because of the rapid extraction and loading of sales and inventory data, company employees and managers no longer have to wait to get information that can help them make business decisions† (Microsoft, 2005). The database administration security system also effectively uses account controls to allow customers access to the database of digital publications, which has greatly increased Barnes Noble’s eCommerce division. References Barnes Noble, Inc. (2012). Barnes Noble Booksellers. Retrieved on June 16, 2014 from the World Wide Web. www.barnesandnobleinc.com Dictionary.com, LLC (2014). Dictionary. Retrieved on June 16, 2014 from the World Wide Web. www.dictionary.reference.com Kroenke, D. (2013). MIS Essentials 3rd ed. Upper Saddle River, NJ: Prentice Hall Microsoft Case Studies (November 11, 2005). Bookseller gains business insights across sales channels with new data warehouse. Retrieved on June 16, 2014 from the World Wide Web. www.microsoft.com/casestudies Microsoft Corporation. (2005, October). Microsoft SQL Server 2005 Customer Solution Case Study. Retrieved from http://download.microsoft.com//barnes_noble.pdf.

Strategic Management Process: Airtel

Strategic Management Process: Airtel Industry: Telecom The Indian telecommunications industry is one of the fastest growing in the world, with about 19 million additions a month. The industry has witnessed consistent growth during the last year on the back of rollout of newer circles by operators, successful auction of third-generation (3G) and broadband wireless access (BWA) spectrum, network rollout in semi-rural areas and increased focus on the value added services (VAS) market. there have been several new entrants in the markets lately. This has led to ever lowering tariffs and a decrease in the revenue of existing players. Fresh acquisition of customers is no longer a guarantee to increase in revenue. Consequently, in addition to the lower calling rates, the operators have been forced to provide a host of value added and auxiliary services. To retain its leadership position, Airtel is already leading the way in areas of mobile commerce, banking etc. As the Indian telecom industry enters its third phase, growth in the markets is bound to mirror the growth in the economy. This provides valuable pointers to the next driver of growth the rural India where mobile penetration levels still remain an abysmal 15%. Airtel has been looking to expand and learn in the rural/low income market segment. Airtel has already ventured into providing mobile financial services, mobile money transfers to customers in rural areas, further leveraging its existing base of cellular subscribers. Vision and Mission Vision By 2015, Airtel will be the most loved brand, enriching the lives of millions. Mission We will meet the  mobile  communication  needs of our  customer through   error-free service delivery Innovative Product and Service Cost efficiency Unified messaging solution Objectives/Goals To undertake transformational projects that have a positive impact on society and contribute to the nation building process To diversify into new businesses in agriculture, financial services and retail business with world class partners To lay the foundation for building a conglomerate for future. Environment Analysis Porters Five Forces (Cellular Services) 1. Threat of new entrants MEDIUM TRAI has been following a liberal regulatory regime to encourage greater competition with better quality and affordable prices The government presently allows FDI of 76% in the sector, encouraging foreign players to enter the Indian market. Heavy capex requirements and strict licensing policy hinders entry 2. Bargaining Power of buyers VERY HIGH Lack of product differentiation- There are short term gains that one player may have from innovation/ first mover advantage into a new value added service Extremely low switching costs in moving from 1 service provider to another Multiple service providers- very wide variety of choice for the customers. Competitive landscape implies consistently better offers and deals for customers. 3. Bargaining power of suppliers VERY LOW Airtel outsources most of its operations. Since contracts are allocated to the highest bidder, Airtel only looks at getting the best deal. This mechanism provides Airtel with a high degree of flexibility. For eg. Network outsourcing/maintenance partners: Ericsson(15 circles), Siemens(7 circles), Huawei., IT system partner: IBM, Tower maintenance and other infrastructure: Bharti Infratel and Indus towers. 4. Pressure from substitutes HIGH The communications space is very dynamic with new technology (3G and 4G) and products flooding the market. Mobile services are competing with products such as, Wired-lines ,CDMA, Video telephony, Tata/ Reliance- Walky phones, Internet telephony- Skype, google, fring etc, VSAT phones.Additionally, data services on cellular phones have become an essential product feature. On this front, mobile services face a significant threat from local ISPs, broadband service, leased lines, Blackberry and iPad. 5. Current Rivalry MEDIUM-HIGH Airtel is the current market leader in the mobile service (GSM) sector with 31% market share. Vodafone, BSNL, Idea are its major competitors. Competitive Advantage Airtel has the following competitive advantages: Strategic alliances: Acquisitions and JVs Airtel has been entering into various JVs and acquisitions to increase its footprint as well as global presence. The firm has stake in JT mobiles, Sky Cell etc. With the acquisition of Zain and other players, Airtel has used this strategy effectively to become a global player Outsourcing: Airtel has a clear outsourcing strategy. It outsources all its functions except marketing, sales and finance; this has helped the firm focus on its core competencies. Further due to its market leadership position and volume of its operations, there are multiple bidders; which has ensured high quality service/products for Airtel Supplier Relationships Airtel has strong relationships with its suppliers. It relies on Bharti Infratel for towers, IBM for IT systems etc. It is able to sustain its innovative business model ,by focusing on relationship management with vendors International Presence Airtels global presence and deep pockets are a source of competitive advantage for the firm. Value Chain Analysis The traditional mobile industry value chain basically involved the mobile operator, service provider, device manufacturer and the customer. However the mobile services industry is rapidly evolving with value added services, data services etc. gaining significance. These are a very profitable revenue stream for the service provider. For example in the value added services segment, the network operator keeps about 60% of revenue, the technology/software developer retains about 25%, while the content provider gets about 20% of the revenue from value added services (Source: IMRB Research). With M-Commerce contents becoming increasingly important in the value chain, it is seen that the operator share in the value chain has been declining. Airtel has been tying up with entertainment providers, FMCGs, insurance companies to maintain a share in the value chain. From a strategy perspective, this should be one of the focus areas for Airtel. Business Level Strategy Airtel cellular service follows a cost leadership strategy. The market focus is broad- with the firm catering to 137 million customers as of FY10. Further, since differentiation is very short lived and immediately imitated by competitors; firms attempt to maintain a cost advantage over their competitors. Airtel has maintained its cost leadership by reducing its operational costs and its unique business model- which outsources all major functions except, sales, marketing and finance. Differentiation is also attempted with the help of value added services. While there are several player in the market, including the new entrants, Bharti-Airtel, Rcom and BSNL are the only players to gain a differential advantage on the account of existing infrastructural capability. Differentiation Focused differentiation Cost leadership- AIRTEL CELLULAR Focused Cost Integrated Competitive Scope Narrow Broad Source of competitive advantage Differentiation Cost Corporate Level Strategy Bharti Airtel has been divided into distinct business units, as follows: The Mobile Services division is probably the most valuable division of Bharti Airtel. Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers. It provides numerous value added services such as mobile apps, hello tunes, m-commerce, wireless internet etc. The Airtel Telemedia Services division provides high speed broadband internet and related services. It also provides landline service in 93 cities across India. It also launched its DTH services in 2008 and is present in more than 150 cities now. The Enterprise Services division provides a diverse portfolio of services to large Enterprise and Carrier customers. This division is further divided into two unite: Carrier business unit and Corporate business unit. The Corporate Business Unit provides end to end telecom solutions to Indias large corporate. It specializes in providing customized solutions to address the unique requirements of different industry verticals. The Carrier Business Unit provides long distance wholesale voice and data services to carrier customers as well as to other business units of Airtel. It is present in significant capacity in the International arena as well. Differentiation Focused differentiation Cost leadership- AIRTEL CELLULAR Focused Cost Integrated Competitive Scope Narrow Broad Source of competitive advantage Differentiation Cost The Digital TV Services provides customers with a unique TV viewing experience with a wide variety of channels and programmes and with the on-demand content on Airtel Live. The international business group deals with all of Airtels operations outside India and South Asia. Bharti Airtel has comparatively low levels of diversification, and it follows a Dominant Business strategy. The second quarter financials of Airtel show that its mobile services division had a gross revenue of Rs. 8099 crore, which is roughly 82% of its total revenue of Rs. 9846 crore. Thus its mobile services division is its dominant business. The reasons for Airtel to diversify are purely based on value creation. As all its divisions focus mainly on telecommunication and related technologies, the transfer of core competencies becomes much easier and much more useful. Moreover sharing activities and resources, especially technological knowledge, is very helpful and creates a positive synergy for Airtel. It also gives Airtel to increase its market power by engaging in multipoint competition with competitors such as Tata. Further it provides efficient internal capital allocation opportunities to airtel, as the retained earnings from its hugely profitable Mobile services can be put to good use in other divisions. Value creation through diversification Airtel seeks to create value through diversification by moving across businesses that share both operational and corporate relatedness. With this approach, it expects to achieve high resource sharing and consequently, significant cost reduction. It looks at operational relatedness since a number of its businesses operate across similar technologies and thus the platform for a given product can be used directly for extending the service from a completely new product. As an example, the cables for a telephone connection provided by Airtel can be used to provide broadband service to the customer without any significant change in infrastructure. The skills required from the technicians are also not very different and thus economies of scale are quite possible. The same logic can be extended to exploring the corporate relatedness. All the diversified businesses require similar managerial and technical expertise as can be seen in the example provided above. In pursuing this strategy, Airtel will have to be conscious of the fact that it can lead to diseconomies of scope. This can arise primarily from the very factor which Airtel is banking on similarity across its businesses. A wrong move in any one of the businesses can spill over to its other business and cause repercussions even in the short term. This is the very reason that the organization cannot afford to go easy on any of its domains and needs to keep up to speed in all its businesses. International Strategy Today Bharti Airtel operates in 19 countries throughout the world. Apart from being the largest cellular service provider in India, it is the fifth largest telecom operator in the world. It has about 207.8 million subscribers worldwide 152.5 million in India, 50.3 million are in Africa. This has helped Airtel to increase its global market share and revenues significantly. International Business Level Strategy We will view this in further detail using Porters Determinants of National Advantage model: It is worth noticing here that after the Indian subcontinent, Airtels main region of operation is Africa. It is possible that the company found it attractive to enter Africa because due to its economic conditions, countries there would be lacking in necessary factors of production. Domestic companies in Africa would be lacking in technological resources, human resources, and capital necessary in the telecommunications sector. On the other hand, there is no lack of such resources in India. This is one of the major reasons why Airtel chose to expand there. Although the demand for services provided by Airtel is increasing at a rapid pace in India, there is still a lot of competition and the demand is smoothing out slowly. To further increase its revenues and market share Airtel has to expand to other nations as well. Due to the lack of existence of bare minimum infrastructure in Africa and the slow but steady increase in its economic well being, the demand conditions over there should be very high. The related and supporting industries are also very competitive and there are a lot of players in the telecommunication sector, like Vodafone, BSNL and Reliance. International Corporate Level Strategy The business of Airtel has been divided into two units based on geography. Need for cost responsiveness There are three basic international corporate level strategies availaible to any firm: Need for local responsiveness Airtel has always made it a point to focus on the needs of customers and provide solutions to customers according to their requirements. For example, the mobile services that they offer vary even among the different states of India according to customers preferences. Similarly, the kind of services, offers, plans and value addition that they offer in India is very different than what they offer in other nations. For Airtel, need to address local responsiveness has always been of the utmost importance. On the other hand, the need for global integration is not very high. The two business groups, as shown above, are distinct from each other. Due to the lack of proximity of the locations where Airtel operates, and other strategic factors, it is best for Airtel to have low levels of global integration. Keeping the above points in mind, it is clear that Airtel follows a multidomestic strategy. Organizational Structure Bharti Airtel follows an integrated structure responsible for all aspects of its telecom business in India. Significant reorganization took place in October 2006 in line with the vision of making Airtel, the most admired brand in India by 2010. As quoted by their president, it is their endeavor to build an integrated business, leading to higher synergies efficiencies and creating an organization that has a truly national character in every aspect of business operations. The present structure marks the transition of Airtel towards a customer focused organization while building sustainability scalability to seamlessly manage 100 million customers and beyond. The new organization has been designed to enable strong corporate governance whilst ensuring operational freedom, through functional matrix reporting relationships. Actual Structure Bharti Airtel is structured into four strategic business units Mobile services, Broadband Telephone (BT) services, Enterprise services and DTH services. The mobile business provides mobile fixed wireless services using GSM technology across 23 telecom circles. The BT business provides broadband telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. The top level management of Airtel across its four divisions is as shown in the following figure. In the case of Airtel, a matrix organization structure introduces, or at least recognizes, the real life complexity of a business environment. Geography, function, technology, business unit and technology (among others) are the important factors that are recognized in the matrix organizations structure. However, the above mentioned structure also introduces a higher level of internal complexity and some additional people management challenges, so there must be significant advantages that are seen by the organization that outweigh the matrix people management challenges. Matrix organization structures were initially introduced in complex projects such as the airspace industry to cope with complex projects. Since then a number of organizations, often prompted by large strategy consultancies, have adopted or altered the matrix organization structure to help deal with internal and external complexity. In the following figure, a sample matrix organizational structure is shown. In the case of Airtel, the project manager refers to the managers of the different services provided by Airtel across its divisions. It is clear that this allows for sharing of resources across the various projects. At its simplest the matrix organization structure just reflects this external complexity in the internal structure. Airtel is a brand that is aiming for a global presence and realizes that geography is important but so are function, customer grouping, product and technology. Basically, a matrix organization structure is an acknowledgment of the notion that since it is improbable to specify the weightage of importance that can be attributed to these factors, there is a need to allow a structure that is flexible and permits balancing and prioritizing on a daily basis between the various divisions. Thus there is a conscious trade-off for clarity in return for more flexibility. An important issue to consider here is that while the organization structure itself is a good fit for Airtel, a lot of emphasis needs to be laid on the successful coordination of the people and their skill sets within the organization. Advantages As a synopsis, the advantages reaped by Airtel as a result of its organizational structure include: Improved resource accessibility across the old functional and geographic silos. Effective coordination on shared technologies across the organization (extended to a global level) Decentralization of management decisions Improved access to a diverse range of skills and perspectives. increased communication and coordination across the business Flexible as per the needs of global or regional customers Structural Issues Dual reporting structures run a risk of initiating power struggles. Dual lines of authority in the matrix often create power struggles between the vertical and lateral forces as each tries to secure member loyalty and budget rupees. Teams may develop groupitis, the matrix depends on team functioning, there may be an overdependence on group decision-making even where it is unnecessary. This can slow down projects and further be a point of frustration for people managers. It is a widely acknowledged fact that the matrix structure increases administrative overhead, it also ideally suits the progressive development of new ideas into projects. However, when a slump hits, one common tendency is to discard the matrix in favor of more traditional approaches. The matrix can become a scapegoat for inefficiencies. Decision strangulation matrix organizational structures legitimize multiple information flows throughout the organization, creating the danger that too much information will be processed before a decision will be made. Some project managers may feel compelled to check with everyone on every project decision. Corporate Governance Corporate Governance is a set of mechanisms used to manage their relationship among stakeholders and to determine and control the strategic direction and performance of organisations. An organisation is owned by its shareholders but is managed by the ownership (Principal Agent Issues). Many a times the decisions taken by the management may not be in the best interests of the shareholders and thus Agency costs arise. To ensure that such a scenario does not arise it is essential for the firm to have strong corporate governance tools. Bharti  Airtel limited firmly believes in the principles of Corporate Governance and is committed to conduct its business in a manner, which will ensure sustainable, capital-efficient and long-term growth thereby maximising value for its shareholders, customers, employees and society at large. Companys policies are in line with Corporate Governance guidelines prescribed under Listing Agreement/s with Stock Exchanges and the Company ensures that various disclosures requirements are complied in letter and spirit for effective Corporate Governance. As proof of the excellence of Bharti Airtel in the Corporate Governance it has been Rated Level 1 by CRISIL which is the highest Governance and Value Creation rating (GVC). One way to ensure strong corporate governance is by having independent directors on the board of Directors. Their sole purpose is to ensure that the decisions taken by the management are in the best interests of the shareholders. In order to ensure that this corporate governance tool is a sound check, Airtel has ensured the following: The board has 2 executive members and 14 non executive members. 50% of the members of the board are independent directors which is a good sign of corporate governance. The board meets regularly outside the presence of management. The chairman of the board is not the CEO or a former CEO of the firm. Else it may impair the ability and willingness of independent board members to express opinions contrary to those of management. Independent board members have a primary or leading board member in cases where the chairman is not independent. Board members are not closely aligned with a firm supplier, customer, share-option plan or pension advisor. This may lead to a conflict of interest scenario. Another suitable means of aligning the interests of the shareholders with that of the management is by means of changing the structure of executive compensation. Having parameters such as stock options as part of the pay will ensure that management will take decisions that benefit both the stockholders as well as themselves indirectly. This a strategy that is used extensively at Airtel particularly as far as the top management compensation goes. Other Corporate Governance Initiatives taken by Airtel are Shareholders Board of Directors Audit Committee Managing Director HR/ Remuneration Management Operations ESOP Compensation Investor Grievance Corporate Governance Mechanisms at Airtel Audit Committee Six members, two-third of which is independent directors. At least four times a year. (Max time gap 4 months) The Committee Chairman shall attend the Annual General Meeting. To ensure that the financial statements are true and accurate and provide sufficient information. Recommending to the Board, the appointment, re-appointment and, if required, the replacement or removal of the statutory auditor and the fixation of their audit fees. Human Resource (HR)/ Remuneration Committee Six non-executive directors, out of which four members including the chairman are independent directors. Attraction and Retention strategies for employees. Employees Development Strategies. Compensation All Human Resources related issue. ESOP Compensation Committee Constituted in accordance with SEBI Guidelines, 1999. Six members of whom four are independent and all are non-executive Formulate ESOP plans and decide on future grants. Formulate terms and conditions Employee Stock Option Schemes of the Company Investor Grievance Committee Constituted in accordance with Clause 49 of the Listing Agreement. Four members of whom three members including the Chairman, are non-executive directors Ensure speedy disposal of various requests received from shareholders from time to time (within 7-10 days from the date of receipt of complaint). Redressal of shareholders and investor complaints/ grievances. Monthly meeting The above detailed initiatives clearly point towards the importance that Airtel gives to Corporate Governance and this is further reaffirmed by Level 1 rating for GVC by CRISIL again in 2006. Organizational Controls They guide the use of strategy, indicate how to compare actual results with expected results and suggest corrective measures when the difference is unacceptable. It is an important part of the organisational structure and its key to a firms plans to exploit its core competencies. The organisational controls can be broadly classified as Strategic control: It is used to determine the fit between what a firm might possibly do on the basis of opportunities in the environment and what it can do on the basis of its core competencies and competitive advantages. In other words, the process of evaluating strategy, is practiced both after the strategy is formulated and after it is implemented Financial controls: They are used to measure the performance of the firm against set thresholds and analyse the reasons for being unable to meet them if the case by. Such controls generally include measures like Return on Investment (RoI), Return on Assets (RoA). Management control: It focuses on the accomplishment of the objectives of the various sub strategies comprising the master strategy and the accomplishment of the objectives of the intermediate plans. Operational control: It is concerned individual and group performance as compared with the individual and group role prescriptions required by organizational plans. Each of these types of control is not a separate and distinct entity and, in fact, may be indistinguishable from others. Moreover, similar measurement techniques may be used for each type of control. While both Financial and strategic controls are important the extent of importance accorded to each is determined by the firm strategy. Airtel which is following a cost leadership strategy focuses more on financial controls more than strategic ones. However a firm should not get too carried away along just one set of controls as that would hurt the long term sustainability. So if a firm focuses just on strategic controls while giving a cold shoulder to financial ones, it may soon face a scenario wherein it will run out of cash. The organizational control to a very large extent is determined by the Organisation Structure. Recommendations Considering the heavy fragmentation of the Indian mobile market, we propose the following recommendations so as to ensure that Airtel continues to be the market leader in this domain. As the above figure suggests, there has been a heavy influx of new players in this arena of late which has seen the market share of Airtel fall from above 50 % to about 30 % in half a decade. This means that Airtel should look at hereto untapped markets specially in developing countries with low penetration. Thus following the Multi Domestic strategy more aggressively is crucial to continued success Moreover the ARPU (Average Revenue per User) in India is pretty low. Thus more acquisitions like that of Zain telecom (ARPU of $55 vs Bharti ARPU $7) makes sense. There is no point in proliferating the number of subscribers if Airtel cannot charge them at competitive prices Since the competition in India has intensified, most players are engaging a price war which can be deleterious to the companys short term prospects. Herein Airtel should leverage its strong network and brand equity and not engage in a price war and try in move towards an integrated cost leadership/differentiation strategy. The urban market penetration is about 95 % and hence the only way of expanding revenues from this stream is by introducing quality VAS (Value Added Services). These give high margin services and are going to be in much greater demand as the smart phone market swells. Entry and quality innovations into this niche domain (presently) would give it a big first movers advantage. Forging strategic alliances with mobile phone manufacturers specially those of high end handsets will be a great way to tap the premium segment. This segment often has very high usage and contributes significantly to the revenue stream. By locking them in with Airtel at the point of purchase itself, Airtel guarantees itself a long customer lifetime value. Also given the economic spurt, many such players have expressed their keen interest to enter the Indian markets.

Grapes Of Wrath - Stereotyping :: essays research papers

Stereotyping and Its Effects Stereotyping, brought on by the existence of a class system, has many positive effects in John Steinbeck’s Grapes of Wrath. This class system, made up of migrants and affluent people, is present due to the fact that many of the affluent people stereotype the migrants as poor, uneducated, and easily agitated human beings. Thus, this sets a boundary between the educated individuals and migrants. At first, most migrants ignore the effects stereotyping has on them. But towards the end of their journeys to California, the migrants’ rage that had been gradually building up inside lets out and the migrants take action. The effects are more positive as the migrants strive for an education, receive sympathy, and calmly deal with conflicts. Farm owners, successful businessmen, and generally all inhabitants of the Mid-West have a sense that all migrants are dumb, uneducated people in 1939. They lower wages for fruit-picking at farms which were the only jobs offered to the migrants because of their proposed lack of intelligence. But migrants do not necessarily choose not to educate themselves. Ma Joad announces to her family that she will send her two youngest children to school once they are settled. Connie, Rose of Sharon’s husband, also plans out his goals with Rose of Sharon saying, â€Å"An’ he’s [Connie] gonna study at home, maybe radio, so he can git to be an expert . . . † The migrants have their mind already set on education and chose not to be ignorant all of their lives. Often in Grapes of Wrath, the affluent people stereotype the migrants as poor and penniless. As the Joads pull into the gas station, the attendant immediately asks, â€Å"Got any money?† He views the Joads as one of many poor, migrant families arriving to beg for some gas. But not all people who view migrants as poverty-stricken, hungry people see them in such a way. Mae, a waitress at one of the restaurants pities a family asking for bread and shows her compassion by letting the children have candy for much less than its worth. Instead of the anticipated let-down, the migrants receive pity from those with compassion and sympathy. Not only do affluent individuals see the migrants as uneducated and penniless, but also as easily agitated human beings. Because farm workers are afraid that these migrants may someday take over their farms, they try to make the migrants’ stay more unwelcoming.

Macbeth - A Good Guy :: Macbeth essays

Macbeth - A Good Guy In the beginning of the play Macbeth was portrayed as a "good being" he fought for his country and for his king. Shakespeare describes Macbeth in such quotes as "for brave Macbeth-well he deserves that name" (pg. 38, line 16), and "What he hath lost, noble Macbeth hath won."(pg. 40 line 67). These types of quotes in the play seem to be placed with the so called "Good guys" when they achieve or accomplish something that is great. The thoughts of killing the king only began after the three witches had made the three predictions. When Lady Macbeth had read her husbands letter about what the witches had promised. Lady Macbeth waited until Macbeth arrived home and pushed him to make the predictions come true. Macbeth knew the murder of Duncan is wrong but Lady Macbeth pushes him to act. Unlike Macbeth, Lady Macbeth does not struggle with the battle against evil she simply brings it upon herself. "Come you spirits that tend my mortal thoughts, unsex me here, and fill me from the crown to the toe, top full of direst cruelty. Come thick night, and pall thee in the dunnest smoke of hell, that my knife see not the wound it makes, nor heaven peep through the blanket of dark."(pg. 51 line 41) These lines are stated in a soliloquy, asking for the evil spirits to be bought upon her. Lady Macbeth could never of killed Duncan as he reminder her of her own father ,proving Macbeth had to also fulfil Lady Macbeth's ambitions as well as his own. The heroic loyal character of Macbeth is forced into a internal battle to decide between ambition and loyalty to his king. Macbeth overcomes the evil within him, though Lady Macbeth crushes his thoughts of loyalty to the king by calling him a coward or threatening his manliness. Macbeth allows the evilness to grow within him, which allows ambition to take control of his life. Due to the evilness that has started to control his life he prepares to kill the man who has given him everything to his credit, to fulfil his ambition, and to become King.